Value Proposition Canvas Template

This template provides you a practical and concise way to map, explore and iterate your value proposition.

We guide you to answer the most important questions : What do you offer?, Who is your audience?, What is your value? And What makes you different?

To establish the main ideas of your value proposition fill out the boxes with a customer problem angle :
1.Identify your customer's main problem.
2. Identify all the benefits your product offers.
3. Describe what makes these benefits valuable.
4. Connect this value to your buyer's problem.
5. Differentiate yourself as the preferred provider of this value.

Use all of this information to spot your ideas’ weaknesses and strengths and work with your team in on your overall strategy.

Remember that each Value Proposition consists of a selected bundle of products and/or services that cater to the requirements of a specific customer Segment.So, you can iterate by duplicating the template for each customer segment in order map your discovering process through several customer segments.